Our client was having difficulty sifting through their client base and identifying high potential users who could potentially become VIPs.They needed our help. We put our data scientists to work.

We worked with the client to canvas their thoughts and collected their project requirements. Our team examined the behaviours of our client’s user base and identified specific thresholds of transactions over-represented amongst the existing population of VIPs but also common amongst a less-than-desirable segment of their clients. The key was modelling this behavior over a more extended period. It allowed us to get highly accurate results quickly and let our client foster a better relationship with their potential VIPs.